Two easy places to get new Clients from Google
July 2nd, 2016
There are a lot of ways to get your business out there online. Yelp, Facebook, the Knot, Google, etc. Some are free, others you have to pay for. The part that makes it tough, most cities have dozens (sometimes even hundreds) of your competitors, all competing for the same spots.
On Google, getting the lion’s share of that exposure is out of reach for most businesses, but if you do the absolute basic set-up work for your business (it takes half an hour to an hour total) there’s two places Google starts giving your business free exposure.
People living a few miles away will find you
When people are looking for a photographer on Google, Google tries to find businesses nearby. Sometimes they’ll show the best businesses across the city, other times (especially for people searching on their phones) they’ll show all the businesses within a few miles. If you don’t have an office, it’ll still show your business to people who live a few miles away from your hidden location.
This search was for ‘wedding photographers’. Notice the blue dot showing your location. In spite of a big city only 5 miles away, all the featured results are nearby (even the one with the hidden address).
So how many people are we talking about?
See that map above? You’re in there along with two other businesses, plus all the ads above the map, plus all the websites below. This basic amount of work will get you in that map a couple hundred times a month, maybe less, maybe more.
It might not sound like a lot since you’re in there with so much else going on, but for photographers at least, this isn’t where you make the sale. Your goal, is to get the bride-to-be to open up your site in another tab while she’s collecting portfolios to look over. That’s it. As long as you take the steps at the bottom of this article to make sure you pop out of the crowd, those couple hundred times a month can easily turn into a few extra bookings a year.
You’ll look good when people are looking up your business
Whether you get business by word of mouth, networking, or referrals, a huge chunk of the time people will look you up by typing in your name on Google. Current customers that didn’t bookmark you will type in your name when they want to go to your site, and people that are considering hiring you will look you up to see what your reputation is like.
If you follow the steps below, you’ll get what’s called a knowledge panel. It’s just an easy extra way to make sure you look professional in all the places people will see you.
How to make sure your business shows up in these two places.
All you need is what’s called a Google My Business profile. It’s really easy, read this to find out how to set up and claim your listing.
That’s all you need to do to show up, but there’s a few things you can do to really make your business stand out.
The first, see how in that map up above, one of the businesses has those little review stars? Makes it real easy for someone to decide which business to look into. You should be encouraging customers to leave you a review after every completed project. Google might not be the main site you want people to leave you a review on, but you should send at least 5 to Google so you can get those review stars. Here’s how you get those reviews.
The last thing you can do to round things out is to make sure your profile is set up correctly. Basic details (business hours, which category you’ve picked, business name, etc) are all important, but the biggest thing is which pictures show up when people see your business. This is where you get to pick that, so take the time to upload a few. Google’s terrible about showing the one you want, so make sure you only upload pictures you wouldn’t mind being front and center.