July 16th, 2016
How to build a strong SEO Foundation for your business
In this free resource I’ll point out the most important aspects of SEO to invest time in. This resource is a starting place, but not a complete picture. As time goes on, I will publish more and continue building on this knowledge.
The most important thing to do is to get your Google My Business profile claimed and set up properly. If you do nothing else, just this will still get you in front of new people.
Once you’ve claimed your profile, here’s how to set it up.
Once you’ve gotten your profile claimed and set up, start working on gathering customer reviews. You’ll probably have a site other than Google that you’ll want to focus on, but you should still get at least 5 reviews on Google. Here’s an article I wrote about the importance and process of getting reviews on Google.
As a shortcut, here’s my tool to create a unique link for you business, to ask clients for Google reviews.
Once you’ve claimed your listing, you can find out what it’s doing for you using Google My Business Insights.
For your website, the two basic things to check first, are how fast your site loads, and whether or not it works on mobile phones. You can check your page load speed here, and whether it works on phones here. Use this information to decide whether or not to invest time/money updating your website over the next year.
After you’ve claimed your listing, looked at your website, and started getting reviews, the next most important thing is registering your business in some of the business directories. I’ve pulled together a list of the 50 most important sites for Portland wedding photographers, along with instructions for how to sign up at each. If you’re not in Portland, just ignore any portland specific sites.
Don’t bother doing all 50. At the very least, consider paying for Moz Local, and set up the top 10 sites in the list. Do the top 20 if you have time. You won’t be able to make a profile for some of these sites if you need to hide your address because you work from home.
One of the most important things you can do for your ranking in various search engines is getting good backlinks. I’ll be writing about this more in the future, but for now, if you have any favorite bridal inspiration sites, start submitting your work. If they don’t pick it up, post it on two bright lights.
I also wanted to send you instructions on how to contact Google’s Business help directly if you ever need to. You can do that here.