How to read your Google My Business Insights

Google has 3 tools that are worth using to measure your online presence. Google Analytics tells you how people are using your website. Google Search Console tells you how Google is using your website, and Google My Business Insights tracks how your business shows up in Maps. This article will focus on Google My Business […]
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Photographer is suing Getty for 1 billion dollars for selling work she donated to public domain.

Imagine getting a Copyright violation notice from Getty for using a photograph that you took yourself. That’s what happened to Carol Highsmith. She got a Takedown Notice plus a $120 fee for using her own photo. She had donated over 18,000 photographs to the library of congress, and unbeknownst to her, Getty added those photos […]
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Keyword Research for Wedding Photographers

Many business owners I’ve talked to have been told ‘keywords are important’. I’m going to clear up the confusion, share specific keywords you should be paying attention to, and (spoiler) I’m going to give you permission to leave keyword worries behind and spend your time on more important things. What are Keywords? On the most […]
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Free Resources

How to build a strong SEO Foundation for your business In this free resource I’ll point out the most important aspects of SEO to invest time in. This resource is a starting place, but not a complete picture. As time goes on, I will publish more and continue building on this knowledge. The most important […]
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How to fill out your ‘Google My Business’ pofile, step by step

Once you’ve gotten your postcard in the mail, it’s time to set up your profile the rest of the way. I’ll go down the list and warn you of any potential hidden dangers. Name Use your full business name. Use the exact same business name every time you publish anything online. Your name on your […]
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How to Get Help from Google

Sometimes you will run into a problem you just can’t fix yourself. There’s a lot of reasons you might need to contact Google directly. Some examples include: If you get a message that your ‘Google My Business’ profile has been suspended due to spammy behavior. If you are moving (Joy Hawkins wrote a great article […]
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What is the Knowledge Panel?

The knowledge panel is a big area to the right that shows up in Google when it thinks you’re looking for a particular business, usually when you’ve typed in a business name. It looks like this: The knowledge panel has everything from hours, to review snippets, for some kinds of businesses it will even have […]
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Two easy places to get new Clients from Google

There are a lot of ways to get your business out there online. Yelp, Facebook, the Knot, Google, etc. Some are free, others you have to pay for. The part that makes it tough, most cities have dozens (sometimes even hundreds) of your competitors, all competing for the same spots. On Google, getting the lion’s […]
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Claiming Your Listing

For this article at least, when I’m talking about ‘your listing’, I’m talking about Google’s Business profile for your business. It’s been called many things over the years, but its current official name is your “Google My Business Listing”. No one ever actually sees your listing directly. A better way to think of it, it’s […]
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Why You Want Reviews

What are reviews? For the sake of this article, a review is anytime a customer goes online and leaves feedback. Your customers can leave you reviews in all kinds of places. Common ones are WeddingWire, the knot, Google, Facebook, and Yelp. Do reviews even matter? Do you encourage customers to leave reviews? If you ask […]
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